Sign Messaging
If a sign is all about the message, this one delivers some very powerful, nonverbal cues. Are words the most important part of your signage? Or are you using subtleties to your advantage? This sign on the right is a great example of how the message of a sign can go beyond just the words.
Communicating Well With Signage
A message is defined as information conveyed by words in speech or writing, with other signs and symbols. Messages can be verbal or nonverbal. Therefore a message is the content of the communication process. In signage the originator of the message is known as the sender. Making sure the receiver or viewer understands the message seems logical. But is it that simple?
Using Subtleties to your Advantage
Being aware of subtleties in your signage is a great advantage. A subtle touch may mean that your viewer is less overwhelmed when interpreting a sign. Often in a highly stimulating environment, too many sights and clutter will detract from a sign’s meaning. Before considering the messaging on a sign, it is useful to consider some key considerations. Firstly, will the message strike the right chord in the relationship between you and your intended recipient? Will it be too familiar or assume a level of understanding in the audience which is correct?
Secondly, will the wording assume a familiarity that is either too formal or informal? We all have different ways of expressing ourselves and it is easy to offend by taking a tack that is to casual, for example. How to strike the right balance with a sign that maybe seen by millions of viewers across a global audience is an art.
Thirdly, a sign’s message may also carry unintended meanings that you cannot completely anticipate. Some words are loaded with meaning for some people, so that by using such words you can appear insensitive. As a result, the literal meaning of each word becomes a complex issue to navigate.